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International Food & Beverage Products

F&B Products
Consulting

Ingo Hettig advises start-ups and established companies in the field of international food & beverage trading for top gastronomy — from market strategy to sales development and market entry support.

“The F&B trading market for top gastronomy operates on relationships, reputation, and consistency. Understanding the buyer’s world is everything.”

Clients: Producers, importers, distributors, start-ups and establishes companies in premium F&B
Target market: Fine dining, MICHELIN-starred restaurants, luxury hotels
Network: Global access to top chefs and buyers
Method

How Ingo Hettig Works

I

Market Understanding

30+ years as a guest of the world’s finest restaurants means a deep, firsthand understanding of what top chefs and buyers actually need — and what they reject.

II

Network Access

A global network of renowned chefs, restaurateurs and F&B directors built through @travelgastronomist — relationships based on passion, not sales.

III

Strategic Positioning

Developing market entry strategies, sales concepts and marketing approaches tailored precisely to the premium gastronomy segment.

Testimonials

What Partners Say

“Ingo was instrumental in building SALTZ in Germany from scratch, helping us enter our first city, win our first customers, and establish our brand. His support went far beyond a transactional relationship, and without him, we wouldn’t be where we are today.”
Andrius Slimas, Tomas Slimas, Reinis Strodahs
Founders of SALTZ, Vilnius, Lithuania
Context
Confidential reference conversations with clients are available on request.
“Since 2022, Ingo Hettig has been a trusted partner in corporate development and sales strategy - combining deep expertise with hands-on execution that delivers real results.”
Ramin Korouji
CEO, IMPERIAL CAVIAR, Berlin, Germany
Context
Confidential reference conversations with clients are available on request.
Services

Advisory Areas

Service I

Market Entry
Strategy

Analysis · Positioning

For companies entering the top gastronomy F&B market — where to start, how to position, who to approach first.

  • Market and demand analysis in the premium segment
  • Competitive positioning and USP development
  • Target customer identification and prioritisation
  • Channel strategy: direct vs. distributor
Service II

Sales Concept
Development

Approach · Pitching

How to approach, present and sell to top chefs and F&B directors — the language, the timing, the format they respond to.

  • Sales narrative and product storytelling
  • Pitch formats for chef and buyer audiences
  • Sampling and introduction strategies
  • Long-term relationship development
Service III

Marketing &
Communication

Brand · Visibility

Building visibility within the fine dining world — through the right channels, the right voices, and the right presence at key industry touchpoints.

  • Social media strategy for the premium F&B segment
  • Trade fair and event strategy
  • Content and storytelling for professional audiences
  • KPI framework and success measurement
Scope of Work

Typical Questions Addressed

Market & Strategy

Which restaurants and buyers in Europe are the right target customers for our product?
How do we position our product convincingly in the premium gastronomy segment?
What is the realistic market potential for our F&B product in top gastronomy?

Sales & Approach

How do we approach top chefs — what do they respond to, and what do they reject?
What does an effective sampling and introduction strategy look like for the fine dining sector?
How do we build long-term relationships with buyers rather than one-off transactions?

Working at the top of gastronomy requires absolute discretion. Only customer names and project details that have been expressly approved will be disclosed publicly. If you are considering a collaboration, reference conversations with clients in one, two and three MICHELIN-Star restaurants are available on request.

Next Step

Let's discuss how you can effectively bring your products to the premium gastronomy segment?

Direct Contactmail@ingohettig.com
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