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Keynote · Panel · Workshop

Keynote Speaker

Ingo Hettig speaks at international gastronomy events, government tourism conferences and industry summits. His core topic: the MICHELIN GUIDE System — how it works, what it measures, and the path towards MICHELIN Stars.

“MICHELIN Stars and the Way Towards”
Formats: Keynote, panel discussion, workshop, moderation
Languages: German, English
Audiences: Chefs, restaurateurs, tourism boards, F&B professionals, investors
Topics

Speaking Topics

01

The MICHELIN GUIDE System

How MICHELIN inspectors evaluate restaurants. The Five MICHELIN GUIDE Criteria. What distinguishes one, two and three MICHELIN Star restaurants — and the concrete path towards achieving recognition.

02

Fine Dining Excellence

What makes a restaurant truly memorable? The intersection of food, service, ambience and hospitality — and how to develop each dimension systematically.

03

Social Media in Fine Dining

How MICHELIN-starred restaurants build their brand and reach nationally and internationally — strategy, content and the tools that work at this level.

+

Gastronomy & Tourism

How culinary excellence drives destination appeal — and how governments and tourism boards can build a MICHELIN-relevant gastronomy landscape strategically.

Selected Keynotes 2025

Recent Engagements

May 2025

Baltic Gastro Summit

Bocuse D'Or Lithuania · Vilnius

Keynote on the MICHELIN GUIDE System and the development of fine dining excellence in the Baltic region.

Sept 2025

Festival Tasty Estonia

Visit Estonia & Visit Tallinn · Government Estonia · Tallinn

Keynote and hands-on dish optimization workshop with Estonian chefs, co-hosted with two MICHELIN Star chef Matthias Diether.

Nov 2025

Gastronomy Townhall Dubai

Visit Dubai · Tourism & Development · Government Dubai

Keynote in „Achieving World Class Excellence in Cuisine and Service“.

Testimonials

What Organisers Say

“Ingo’s presence at the BALTIC GASTRO SUMMIT brought immense value to us personally by broadening the gastronomic community we are building here in the Baltics, and to our audience, by providing general information and well as down-to-earth, practical ideas and insights for the journey toward a Michelin star.”
Vaidilė Katinienė, Darius Katinas
BALTIC GASTRO SUMMIT, Idea Author and Manager Darius Katinas, BOCUSE D'OR, President
Context
Confidential reference conversations with clients are available on request.
“Ingo Hettig’s keynote "MICHELIN Stars and the way towards" at "Tasty Estonia Festival" received outstanding feedback from 95 participants, achieving excellent ratings for speaker performance, content relevance, and overall event quality. As Visit Estonia, we especially valued his ability to create strong engagement and clearly demonstrate how MICHELIN-level thinking can support long-term excellence in gastronomy and hospitality development.”
Helina Andruškevitšus
Food Tourism Manager, VISIT ESTONIA, Tallinn, Estonia
Context
Confidential reference conversations with clients are available on request.
Formats

What Ingo Hettig Offers

Speaking Formats

Keynote (45-90 min) — structured presentation with Q&A, for conferences and gastronomy industry events
Panel discussion — as expert guest or moderator on fine dining and gastronomy topics
Workshop (half or full day) — hands-on dish evaluation and team development with chefs

Suitable For

International gastronomy and food culture conferences and summits
Government and tourism board events focused on culinary destination development
Hotel groups and restaurant organisations seeking expert input on fine dining standards

Working at the top of gastronomy requires absolute discretion. Only customer names and project details that have been expressly approved will be disclosed publicly. If you are considering a collaboration, reference conversations with clients in one, two and three MICHELIN-Star restaurants are available on request.

Next Step

Book Ingo Hettig as a speaker.

Direct Contactmail@ingohettig.com
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